Landing Page Design
What is a landing page anyway?
A landing page is a page for a precise audience with only and ONLY one specific conversion goal.
A normal web page has too much information, too distracted while a landing page only focus to one which is to convert.
Sometimes you do not want your visitor to browse around or be distracted. You want them to be focused on one thing and one thing only. That’s exactly when a landing page comes in handy.
On a landing page there are no distractions.
The visitor has only two choices: convert or leave.
What Is A Landing Page Conversion Goal?
Remember the ONE specific conversion goal mentioned above? Most of the time, it will be one of the following:
Give you their email address (= sign-up)
Buy your product or service (= purchase)
Get in touch with you (call you or schedule an appointment)
Do You Need A Landing Page?
If you like to success, you need landing pages.
Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15.
Companies with 40+ landing pages get 12x more leads than those with 5 or less – Source
Because a landing page is built specifically for one conversion goal, it is very good at it. You will get higher sign-up rates on a lead generation landing page than on a normal web page.
Sales will be higher on a purchase focused landing page than on a general sales page. This is why every business, including YOURS, needs landing pages.
HOW BIG BRANDS USE LANDING PAGES?
This conversion goal is probably the most common use of a landing page.
We also call this landing page a lead generation page, a squeeze page or a sign-up page.
These terms are synonyms and define a landing page with an email sign-up as conversion goal.
In this example, AdEspresso (who sells Facebook ads management software) offers a free ebook that is super valuable for their target market: people doing Facebook ads.
You also can have a landing page with different conversion goal. There is one “exception” on using landing page just to get conversion. Landing page also useful to inform your visitors about your incoming or coming soon product or service. In the page, you collect email leads and by the time you launch it, most of the leads can be your customers in no time.
Common Landing Page
Get Your Landing Page Now!
Starting from just $347, you can have a landing page that will convert